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Do you really need an App?
Apps are very cool and are all the rage right now, but does an App for your business really make sense?According to multiple studies, you can reach nearly five times as many people per dollar invested...
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Why Marketers MUST Embrace Social Media
The world of marketing is changing – faster than it ever has before. The “Mad Men” world of advertising in print, radio and even TV is fading fast. In today’s market, if you are marketing professional...
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Getting Started with Facebook Marketing
Getting frustrated with FaceBook Marketing? You’re not alone.I have had a lot of clients lately tell me that they are frustrated with their Facebook Marketing efforts. They seem to not be getting many...
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Promoting You Blog with a Limited Budget
We saw a question posted from someone on and its something that I think a lot of small businesses struggle with.How to get your blog seenFirst, Blog Often (try at least once a week) – Blogging often...
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Happy to have Whistle Pig Rye Whiskey Partner as our newest client!
We’re very excited to have Whistle Pig Farms, the maker of the award winning Whistle Pig Rye Whiskey, partner with us! We are huge fans of this beverage since finding it accidentally a few months...
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Facebook’s Latest Changes – What you need to know
Facebook is changing yet again. . .Facebook puts more emphasis on the mobile web, with bigger images, and consistency between platformsIn a recent press conference, Mark Zuckerberg announced a major...
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7 Ways to Fail Miserably With Content Marketing by @tommy_landry
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but...
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What the Greatest Battles & Wars in History Can Teach You about Marketing by...
Campaigns, tactics, strategy – sometimes it’s hard to know whether we’re talking about marketing and war. And sometimes, it really is a fine line. We’re constantly fighting competitors and noise for...
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Five Hidden Gems in Google Webmaster Tools by @BrianHarnish
Within Google Webmaster Tools, hidden gems abound. But, there are five very special hidden gems that will help make your life as an SEO easier. Most webmasters are familiar with Google Webmaster tools....
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Why Your Business Should be on Instagram by @esornoso
Businesses already using Facebook and Twitter have a good start for implementing an online presence with social media. However, while these two online giants once ruled the landscape of social media,...
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Leveraging Data for Better Marketing: An Interview with Chris Golec by...
As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are...
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How Social Media Automation Can Save You Time and Money by @Lingo24
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO...
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Discussing Conversion Rate Optimization and Website Strategy With Tiffany...
Roles that focus specifically on conversion rate optimization (which, according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as...
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Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago,...
Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with...
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7 Examples of Great Storytelling For Boring Brands by @sherisaid
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job...
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14 Important Marketing Metrics for Startups
Your marketing doesn't count unless it has a measurable impactThe post 14 Important Marketing Metrics for Startups appeared first on Search Engine Journal. The post 14 Important Marketing Metrics for...
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#MarketingNerds Podcast: Michelle Lowrey on Successful Content Marketing Team...
Lowrey and Jones discuss why building a content marketing team is crucial to your overall marketing strategy.The post #MarketingNerds Podcast: Michelle Lowrey on Successful Content Marketing Team...
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How a Background in Search & Social Helped #SEJ Summit Speaker Tony Wright...
Tony Wright is well-known in our industry; he is on the SEMPO board and also is a regular speaker at conferences like Pubcon and SMX. He’ll also be a panelist at our SEJ Summit in Dallas conference on...
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20 Ways to Write a Call to Action by @GregSecrist
Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.The post 20 Ways to Write a Call to Action by...
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Can Futurism Affect Digital #Marketing? #SEJSummit Speaker Dana Todd Says Yes...
Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Dana Todd, of Dana Todd Consulting, presenting. She spoke about “The Future of Today” when it comes to combining your...
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